About us
Welcome to the Concept Story, where fashion meets conscience.
The Concept Story was launched back in 2016 by a dynamic duo who shared the same passion for fashion and the desire to fill a gap in the Saudi market. They embarked on a mission to create a destination where fashion-forward individuals could discover a curated selection of top-notch labels.

What we offer
Today, at Concept Story, we offer a wide selection of the finest clothing, swimwear, jewelry/accessory, shoes, bags, and home accessories from multi-international brands. Our collection is not just about fashion; it's about making a statement, and promoting sustainability.
We are proud to predominantly feature slow fashion and ethical fashion brands, ensuring that every piece you choose reflects your values as much as your style. Our focus is on our customers – we strive to understand their needs and provide them with the best possible experience.
The Concept Story is more than just a fashion destination
But the Concept Story is more than just a fashion destination. We believe in the transformative power of fashion, and our dedicated team is here to offer personalized advice tailored to your unique needs. Whether it's helping you find the perfect outfit within your budget, flattering your body structure, or elevating your style to new heights, we're committed to making every shopping experience memorable and empowering.
Our strength lies in our ability to push boundaries and inspire confidence. We're not just about playing it safe; we're about taking you on a journey of self-discovery and reinvention. Step out of your comfort zone and let us introduce you to a whole new world of possibilities for your wardrobe.
At the Concept Story, it's not just about what you wear—it's about how you wear it and what it means to you. Join us in celebrating fashion with a purpose and embracing your individuality with every outfit you choose.


Personal Styling
At The Concept Story, your satisfaction and confidence in your purchases mean everything to us. That's why we're excited to offer you a personalized shopping experience like no other.
Shopping online can sometimes feel like navigating a maze of options, especially when it comes to finding the perfect outfit that fits your body and style just right. But fear not! We're here to make your shopping journey as smooth and enjoyable as possible.
That's why we're introducing our new virtual styling service, where you can chat with us directly through WhatsApp, FaceTime, or Zoom call. Whether you're unsure about sizing, need styling advice, or simply want a second opinion, our expert team is here to assist you every step of the way. Simply reach out to us during our business hours, and we'll be delighted to schedule a virtual styling session at your convenience.
Happy shopping!
The Concept Story Team